Thoughts on How to Help Others During the Crisis

Small businesses and charities need our support now more than ever.

Here are a few simple things that I’m doing.  I’m sharing as a way to inspire others — not looking for any “attaboys”.

I’m hopelessly addicted to the Thai food at Spicy Lime, a restaurant near my office in Encino.   It’s run by a small family.  I eat there so frequently, the owner baked a small cake for me a month ago.

I bought a $500 gift certificate for use when the crisis is over.  That’s an easy one.

I also shared with them information on the payroll loans that the government is making available, thanks to information shared with me by one of my favorite clients and good friend Addison McCaleb at MediaHound.  I also shared information from Louis Hamel, a fantastic CPA who was kind enough to summarize the program and send out a broadcast email to his clients and friends.

Over the years, I have done a cooking club for homeless women at the Downtown Women’s Center for several years.  I can’t ask my friends to go there to cook.  However, rather than just write a check, I’m doing a “two’fer”.  I’m going to order another $500 in food from the restaurant and donate it to the DWC.  The restaurant wins and the DWC wins.  It’s a great way to stretch my dollars.

Given that our economy is about to go through the ringer, the needs out there are going to be enormous.  If we all do what we can to support local businesses and charities, we can get through this together.


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